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Friday 19 June 2009, National Media Museum, Bradford

Programme - (After logging in, a paper can be for downloaded, if it is available, via the highlighted title link)
Welcome - Paul Goodman, Head of Collections & Knowledge, National Media Museum
Conference Summary
Presidential Address - Carolyn Dalton, Manager, Doncaster Museum & Art Gallery
MLA: National and Regional Changes; Future Developments Keith Bartlett, Director of Engagement (North) and Jayne Tyler, Regional Manager, Yorkshire and The Humber, MLA Council
Renaissance in Yorkshire and Nationally Nick Dodd, Chief Executive, Museums Sheffield (Hub Lead Partner)
Yorkshire Museum Directors’ Conference Richard Butterfield, Museums & Galleries Manager, Kirklees Council
Museums Association Overview – Mark Taylor, Director, MA
Break-Out Sessions 1
(A) Tourism Gini Wilde, Senior Account Manager, Bonner & Hindley Communications Lucy Pierce, Marketing Campaigns Manager, Welcome to Yorkshire
(B) Understanding the Drivers for Effective Advocacy Jason Doherty, Senior Mgr, Culture & Tourism, Cheshire West & Chester Council
(C) Visitor Experience - Front-of-House Service Sarah Spurr, Visitor Experience Operations Manager, National Media Museum
(D) Audience Development Anna Dunne, Membership & Consultancy Services Director, Audiences Yorkshire
The Art of Persuasion & Museums Iain Watson, Assistant Director, Tyne & Wear Museums/ Director, Great North Museum Project
Break-Out Sessions 2
(E) Retail Persuasion Peter Holloway, Principal Consultant, Retail Thinking (Consultancy & Training)
(F) Audience Evaluation Katie Dalton, Strategy & Planning Manager (Financial Sector)
(G) Branding and Customer Journeys Andy Turnbull, Principal Creative Director, Checkland Kindleysides
(H) Exhibition Psychology Nicola Bray, Audience Research & Advocacy Manager, National Railway Museum
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