FED - The Federation of Yorkshire and Humberside Museums and Art Galleries

Fed Regional Conference 2009  

Friday 19 June 2009, National Media Museum, Bradford

Programme - (After logging in, a paper can be for downloaded, if it is available, via the highlighted title link)

Welcome -  Paul Goodman, Head of Collections & Knowledge, National Media Museum

Conference Summary

Presidential Address - Carolyn Dalton, Manager, Doncaster Museum & Art Gallery

MLA: National and Regional Changes; Future Developments
Keith Bartlett, Director of Engagement (North) and Jayne Tyler, Regional Manager, Yorkshire and The Humber, MLA Council

Renaissance in Yorkshire and Nationally
Nick Dodd, Chief Executive, Museums Sheffield (Hub Lead Partner)

Yorkshire Museum Directors’ Conference
Richard Butterfield, Museums & Galleries Manager, Kirklees Council

Museums Association Overview – Mark Taylor, Director, MA

Break-Out Sessions 1

(A) Tourism
Gini Wilde, Senior Account Manager, Bonner & Hindley Communications
Lucy Pierce, Marketing Campaigns Manager, Welcome to Yorkshire

(B) Understanding the Drivers for Effective Advocacy
Jason Doherty, Senior Mgr, Culture & Tourism, Cheshire West & Chester Council

(C) Visitor Experience - Front-of-House Service
Sarah Spurr, Visitor Experience Operations Manager, National Media Museum

(D) Audience Development
Anna Dunne, Membership & Consultancy Services Director, Audiences Yorkshire

The Art of Persuasion & Museums
Iain Watson, Assistant Director, Tyne & Wear Museums/
Director, Great North Museum Project

Break-Out Sessions 2

(E) Retail Persuasion
Peter Holloway, Principal Consultant, Retail Thinking (Consultancy & Training)

(F) Audience Evaluation
Katie Dalton, Strategy & Planning Manager (Financial Sector)

(G) Branding and Customer Journeys
Andy Turnbull, Principal Creative Director, Checkland Kindleysides

(H) Exhibition Psychology
Nicola Bray, Audience Research & Advocacy Manager, National Railway Museum