Stop hiding your light under a bushel! – Promoting ‘hidden gems’

11 June 10:00 - 15:00

So many of our museums and attractions are referred to as hidden gems, but gems aren’t meant to be hidden, they are meant to be seen and celebrated by all. This session looks at practical ways you can increase your impact on marketing, press and digital, turning your ‘hidden gem’ into a ‘sparkly treasure’. With practical sessions on branding, writing a good press release, and planning a digital engagement campaign.

Cost standard: £35 FED members, £45 Non-FED members